Gruppe von Personen posiert im Freien vor einer malerischen Berg- und Seelandschaft.

08.02.2024

12.18. Asset Management – hotel acquisition on Majorca

  • Acquisition as part of strategic partnership between 12.18. Asset Management and an institutional fund manager
  • The resort in a prime location with views over the bay of Santa Ponsa has been formerly operated by private owners
  • The reopening is planned after the completion of comprising repositioning measures, upgrading the hotel into a state-of-the art leisure destination
  • Mallorca-based PURO Group will operate the hotel as their first ‘Purobeach Resort – Oasis del Mar’
Düsseldorf / Palma de Mallorca, February 8th, 2024. The purchase contract for the Hotel Club Santa Ponsa, located in a premier location in the west of the island, has been signed as part of a strategic partnership between an international investment fund and 12.18. Asset Management under the lead of managing directors Henri Leyer-Pritzkow and Adrian Lindner.

12.18. has led the transaction process, developed the comprising repositioning and operational concept, will supervise the architectural refurbishment of the hotel and jointly with PURO Group ensure the successful reopening and operation of the resort on behalf of the fund.

Henri Leyer-Pritzkow, Managing Director at 12.18. Asset Management, comments: “We are delighted that after our previous successes in Ibiza and Majorca, we are now realizing another great project in the Balearics – a market demonstrating continuous touristic demand and an accelerating development towards quality tourism in recent years. This transaction shows once again that our vertically integrated service portfolio provides substantial value to equity partners that have understood the tremendous potential of touristic hospitality and want to make use of the many promising opportunities in this exciting asset class with a specialized and dedicated partner such as 12.18.
The hotel in an excellent location overlooking Santa Ponsa bay currently comprises 142 rooms and will be transformed into an exclusive resort. PURO Group, successfully operating luxury boutique hotels on Majorca and various high-quality beach clubs in international top destinations, will take over the operation of the resort after the reopening.

Beltrán Álvarez de Estrada, CEO of Puro Group: “With this project we will be able to integrate our successful hotel and beach club concepts into one unique product. We immediately saw the high potential of the resort and the repositioning concept developed with 12.18. – we are confident that in cooperation with 12.18. we will position the resort as an outstanding leisure destination for our valued guests.”

More

News

Ein Panoramablick auf eine Stadt auf einer felsigen Insel, der die unberührte Naturlandschaft zeigt, wie sie für das 7Pines Resort Ibiza typisch ist.
25.03.2024
12.18. Group

Lindner Hotel Group and 12.18. Group merge hotel operations

Read more »
Haus mit Pool und Rasenfläche, ideale touristische Immobilie
07.03.2023
7Pines Hotels & Resorts

2023 SEASON NEWS AT 7PINES RESORT IBIZA & 7PINES RESORT SARDINIA

Read more »
Ein Pool vor einem Gebäude in einer malerischen Umgebung
25.01.2023
SCHLOSS ROXBURGHE

SCHLOSS ROXBURGHE OPENS EXTENSION AND BECOMES FIRST DESTINATION BY HYATT IN THE UK

Read more »

Back to the

News

return
We use cookies to optimize our website for you and to be able to improve it continuously. By clicking on "Accept all", you agree to the use of cookies or set your own preferences. You can find further information on cookies in our privacy policy.
Purpose: Basic website functions Description: These cookies ensure the security and functionality of the website. They record your first visit and the result of the human verification. Cookies: ficmsFS Expiration: Session / 30 days Vendor: see imprint Privacy Policy
Purpose: Statistical analysis Description: Google Analytics analyzes user behavior on the website. The provider may transfer, store, or process personal data outside the EEA/EU. These countries may not offer the same level of data protection, and the enforcement of your rights may be limited. Cookies: _dc_gtm_*, _ga, _gac_UA-*, _gid Expiration: Session / 1 day / 3 months / 2 years Vendor: Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE Privacy Policy
Purpose: Interactive map Description: Enables the display of an interactive map to facilitate location searches. Cookies: _privacy_scriptNames_mapsID Expiration: _privacy_scriptExpires_mapsID Vendor: Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, IE Privacy Policy